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This section of the press release should be short, detailed, and simple. Instead, the review is peppered with personal responses: "I love this one. But we also get actual personal evaluations: "Elegant representations of the natural landscape If these are questions on your mind, read on to learn about the seven critical elements you need to include in your art show press release.
Your press release will receive more attention if you include a personal note, regardless of whether you know the recipient or not. This is all about her own observations: "It is interesting to note that the status of prostitution has not been morally condemned in these coloured prints, but rather treated as a natural part of the teahouse culture, to the point of being parallel to natural elements: snowflakes and cherry blossoms.
Who should I send a press release to?
That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work. Two such works, Typewriter Eraser and Knife Ship, are slated to occupy CityCenter, both approachable and accessible to art neophytes as Oldenburg presents everyday objects artistically rendered in humorously large scale.
This portion of your press release should essentially be an artist statement for the show, and should be clear, concise, and informative.