These reasons will be the main focus of this research, and customer perceptions will also be studied. The different types of branding strategies and their implementation process will be discussed in this study.
The last decades have clearly demonstrated its paramount role in success of any company. Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times.
Strategies firms employ reacting on consumer boycotts. This, however, is a daunting task that takes lots of time and effort. The case of music sales. This study will talk about how consumers are impacted by good quality products and how it helps companies build brand loyalty.